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Shrub

Callicarpa

Callicarpa americana (and other spp.)

American BeautyberryFrench MulberryBeautyberryPurple BeautyberrySour-bush

Callicarpa, known as American Beautyberry, produces small pink flowers followed by spectacular clusters of purple berries. It symbolizes natural beauty, abundance, and protection.

Plant Family

Lamiaceae (Mint family)

Blooming

Summer (June-August), followed by ornamental berries in fall

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Small pink Callicarpa flowers and spectacular clusters of purple beautyberry fruits
Small pink Callicarpa flowers and spectacular clusters of purple beautyberry fruits

Symbolism & Meanings

Key Meanings

Natural Beauty
Abundance
Protection
Wildlife Support
Seasonal Change
Generosity

Perfect For

Fall celebrationsWildlife garden dedicationsAbundance ritualsNatural beauty appreciationSeasonal transitions

Color Meanings

Pink flowers:Gentle beauty and care
Purple berries:Abundance and royalty
White:Pure natural beauty

Similar flowers: persimmon blossoms and erigerons also share similar meanings.

Cultural Significance

The genus name is Greek for beautiful fruit and the spectacular clusters of purple berries that appear in fall make this plant a symbol of nature's abundance and beauty. Beautyberry puts on a spectacular display in the fall when its berries turn from green to purple. In folk traditions, the berries were used for protection and the leaves as natural insect repellent.
Related cultural flowers:Sunflower, Rose

Botanical Information

Physical Characteristics

Flower Size: 1/4 inch diameter (6 mm), small flowers in dense axillary clusters
Plant Size: 3-8 feet tall (0.9-2.4 meters) and 3-6 feet wide (0.9-1.8 meters)
Flower Shape: Small, tubular flowers with four petals in dense, rounded clusters along stems

Natural Habitat

Native to: Southeastern United States, Eastern North America
Habitat: Deciduous woodlands, forest edges, stream banks, native plant communities
Climate: Temperate, Humid subtropical, Continental

Growing Guide

Sunlight

Full sun to partial shade; tolerates considerable shade

Water

Moderate water needs; tolerates both moist and moderately dry conditions

Soil

Well-drained, Moist, Average fertility, Adaptable to various soils, pH 5.5-7.0

Expert Growing Tips

1

Prune in late winter to early spring before new growth

2

Cut back hard every few years to maintain compact shape

3

Both male and female plants needed for berry production

4

Berries are most abundant in full sun locations

5

Self-seeds readily; remove seedlings if spreading is unwanted

Uses & Benefits

Ornamental Uses

  • Native plant and wildlife gardens
  • Fall interest with spectacular purple berries
  • Naturalistic landscapes and woodland edges
  • Bird gardens attracting various species
  • Informal hedges and screening
  • Cut branches for fall arrangements

Traditional Uses

  • Traditional Native American use for various ailments
  • Leaves used historically as natural insect repellent
  • Root bark used in folk medicine for stomach issues
  • Modern use primarily ornamental and for wildlife value

Disclaimer: Information provided is for educational purposes only. Consult healthcare professionals before using any plant medicinally.

Frequently Asked Questions about the Callicarpa

What does American Beautyberry symbolize?

American Beautyberry symbolizes natural beauty, abundance, and protection, representing nature's generous provision and spectacular seasonal displays.

When do Callicarpa berries appear?

Callicarpa produces small pink flowers in summer, followed by spectacular clusters of purple berries that appear in fall and persist into winter.

Do birds eat beautyberry fruits?

Yes, many bird species eat beautyberry fruits, making it valuable for wildlife gardens and natural habitat restoration.

How do you prune American Beautyberry?

Prune beautyberry in late winter to early spring before new growth begins. Cut back hard every few years to maintain compact, productive growth.

Available Colors

Pink
Lavender
White
Purple-pink

Quick Facts

Type:shrub
Family:Lamiaceae (Mint family)
Native to:Southeastern United States
Blooms:Summer (June-August), followed by ornamental berries in fall

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