Adenanthos sericeus
Adenanthos sericeus, the Woolly Bush, is a visually distinctive and beloved Australian native shrub prized primarily for its extraordinarily soft, silky, silver-green needle-like foliage. Small bright red tubular flowers are produced through spring and summer, nestled within the fluffy foliage and attracting nectar-feeding birds throughout the year. It symbolizes softness, warmth, gentle beauty, and the subtle generosity of nature.
Proteaceae (Protea family)
Mainly spring to summer (September to February); sporadic flowering throughout the year in warm climates

Similar flowers: flannel flowers and tecomas also share similar meanings.
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Visit Full StoreFull sun to light shade; best foliage colour, density, and flowering in a full-sun position; tolerates light coastal shade
Water regularly until established (approximately the first growing season). Once established, the plant is highly drought tolerant and thrives largely on natural rainfall. Water during extended dry periods in summer. Mulch around the base to retain moisture. Never allow water to pool around the roots.
Well-drained, Sandy, Sandy Loam, Loamy, Acidic to alkaline (pH wide range tolerated); highly intolerant of waterlogging or heavy clay
Plant in a full-sun position with excellent drainage; avoid clay soils or poorly drained sites
Use a low-phosphorus native plant fertiliser in spring; avoid high-phosphorus products which can damage Proteaceae roots
Light tip pruning after flowering maintains a neat shape and prevents the plant becoming leggy; it can also be clipped into a Christmas tree form for seasonal displays
Propagate from semi-hardwood cuttings taken in late summer or autumn; cuttings strike readily with bottom heat and a rooting hormone
Remove spent flowers to reduce self-seeding and volunteer plants appearing around the garden
The plant naturally lives and flowers prolifically for approximately 10 years before flowering slows; after this it remains a beautiful foliage shrub
Adenanthos sericeus is called Woolly Bush because of its extraordinarily soft, dense, needle-like foliage that feels silky and almost fluffy to the touch. The individual leaves are finely divided hair-like filaments covered in tiny soft hairs, creating a texture reminiscent of lamb's wool or a fluffy dog's tail. The species name sericeus is Latin for "silky," directly referencing this distinctive quality.
Yes, Adenanthos sericeus is widely used and promoted as a native Australian Christmas tree alternative. Its naturally triangular, upright form and silvery-green foliage make it visually similar to a traditional Christmas tree. It has the additional advantages of being non-toxic to children and pets (unlike some exotic conifers), non-allergenic, and it does not drop needles indoors. It can be grown in containers and pruned to a formal conical shape.
Adenanthos sericeus symbolizes softness, warmth, gentle beauty, and quiet generosity. Its extraordinarily tactile, silky foliage and its small but nectar-rich red flowers hidden within the branches make it a fitting emblem of understated natural beauty and the gentle, generous spirit of the Australian coastal landscape.
Adenanthos sericeus responds well to light tip pruning and can also be clipped into formal shapes. Prune lightly after the main flowering period in late summer or early autumn to maintain shape and encourage denser, bushier new growth. The plant can also be pruned into a conical Christmas tree form. Avoid cutting back into very old, bare wood as regrowth from leafless sections can be sparse.
Yes, once established Adenanthos sericeus is highly drought tolerant. As a coastal plant from south-western Western Australia, it is naturally adapted to hot, dry summers and well-drained, often sandy soils. Regular watering is important only during the first growing season of establishment; after that, the plant thrives largely on natural rainfall with only occasional supplementary watering during extended dry spells.
Discover other flowers with similar meanings, characteristics, or cultural significance.

Actinotus helianthi
Flannel Flower is Australia's distinctive native bloom with soft, flannel-like petals symbolizing protection, comfort, and pure intentions.

Tecoma stans (and other spp.)
Tecoma produces bright yellow trumpet-shaped flowers that bloom continuously in warm weather. They symbolize sunshine, optimism, and tropical joy.

Arctotis spp. (including A. venusta, A. × hybrida)
Arctotis, commonly known as African Daisy, is a vibrant sun-loving perennial or annual featuring large, showy daisy-like flowers with distinctive metallic sheens. Native to South Africa, these drought-tolerant blooms add bold color to summer gardens.