Ceanothus velutinus
Snowbrush Ceanothus is a resilient, aromatic evergreen shrub native to western North America, producing dense clusters of tiny, intensely fragrant white flowers that blanket the plant in a froth of white — the source of its evocative common name. It is an ecologically vital nitrogen-fixing pioneer species and a cornerstone of western mountain ecosystems.
Rhamnaceae (Buckthorn family)
Late spring to early summer (May–July) depending on elevation and location

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Visit Full StoreFull sun; requires maximum sunlight and excellent air circulation for vigorous growth and disease resistance
Low; drought-tolerant once established; highly susceptible to root rot in wet or poorly drained soils; thrives in dry, lean conditions
Well-drained, Sandy, Rocky, Poor soils tolerated, Slightly acidic to neutral, Low fertility acceptable
Plant in full sun with excellent drainage — root rot in wet soil is the most common cause of failure
Do not amend the soil with compost or fertilizer; Snowbrush thrives in lean, unfertilized conditions
Minimal supplemental watering once established — overwatering shortens the plant's life significantly
Prune lightly after flowering to shape; avoid cutting into old wood as recovery is slow
In cultivation outside its native range, grow in a raised bed or on a slope to guarantee drainage
The sticky, varnish-like leaves have a distinctively sweet, balsamic scent that intensifies in warm weather
Disclaimer: Information provided is for educational purposes only. Consult healthcare professionals before using any plant medicinally.
Snowbrush Ceanothus symbolizes resilience, renewal, and the regenerative power of nature. As one of the first plants to recolonize burned ground after wildfire — fixing nitrogen and rebuilding depleted soils — it is a powerful emblem of ecological restoration, quiet strength, and nature's ability to recover and begin again.
Snowbrush is a nitrogen-fixing pioneer species — meaning its roots host bacteria that convert atmospheric nitrogen into soil-available nutrients. After wildfires strip nutrients from the soil, Snowbrush is among the first woody plants to establish, rapidly enriching the depleted soil and creating the conditions needed for forest trees and other plants to recover. It is a cornerstone of post-fire ecological succession in western North American forests.
The leaves and young stems of Ceanothus velutinus are coated with a sticky, varnish-like, aromatic resin. This resin deters some herbivores and insects, reduces water loss, and gives the plant its distinctive sweet balsamic fragrance. The sticky quality earned it the common name "Sticky Laurel."
Snowbrush grows best in full sun with sharply drained, lean soil. The most important rules are: no fertilizer, minimal watering once established, and excellent drainage. It is ideal for dry slopes, xeriscape gardens, and native plant gardens in western North America and similar Mediterranean-climate regions.
Yes, Snowbrush is notably fragrant — both the massed white flower clusters and the sticky leaves release a sweet, balsamic, honey-like scent, particularly intense on warm days. The fragrance of a plant in full bloom can be detected from a considerable distance, which contributes to its common name "Mountain Balm."
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